Showing posts with label BBDO. Show all posts
Showing posts with label BBDO. Show all posts

Saturday, September 14, 2013

I Knew It

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Months ago, when I was still in search of an internship program, I convinced myself that I didn't have to be worried because somehow, on May 17th, some good news would come to me. I don't know why, the date has always been so sacred to me. I can't recall what had happened on previous May 17th. I could just sense it.

But that's not what I'm going to share now.
It's about the fact that I was totally right guessing.
A call from BBDO on May 17th 2013, yea it proved it all.

Since after, I stopped worrying about internship. I stopped following up McCann -whom apparently, is the best agency now in Indonesia. I didn't even change my mind knowing that Ogilvy would only accept me if I took the 3 months long program -while I only had 2 free months for internship. It's like, I fought my best to keep BBDO as the place I would learn more about advertising. I was so sure that I'd obtain something beyond my other friends could get from their agencies.

And again, I was right.

It's not because I got more knowledge than my friends,
Not because I earned more money -I didn't even get a cent,
Not at all because I was offered a permanent position at the agency.

No.

It was more because I completed this vision, this belief,
Of how the professional world really works.


It kept bugging me lately. About how finally I have to leave college. Leave the phase where twice a year, I can get the hell out of those regular activity and do some fun stuff like, go solo traveling. Leave the freedom. To a monotone working shift where weekends are my only holiday. Where coworkers can easily become my arch enemies. Or already become ones, without me knowing it.

And no one will ever going to be there to help me, but myself.

I'm not ready.
So not ready about it.

Now you know Andy Davis.
The kid from Toy Story trilogy.
We share many things in common.
Grew up together, terribly in love with toys,
We even went to college on the same exact year.

Image of Andy is from here.

Right now, he must've been facing the same issue with me.
I wonder how he reacts about this

Wednesday, August 21, 2013

To Batten, Barton, Durstine, Osborn, and Their People

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I knew BBDO for more than a year. I like the agency. It's big, it's worldwide, it's the most awarded one internationally and I'm sure, it's so prestigious to work for it.

Then I got to know it much deeper last year, when I was an intern at BCA. Met some cool people, learned how they worked, explored stories that subconsciously convincing me to try my luck there, met some cool people--oh. Have I mentioned that? Well because I did, meet some cool people.

Mas Haris
was the Creative Director. Came to BCA, presenting creative proposals. I adored him.

Mas Didit
was the Executive Creative Director. Never seen him working as an ECD but he was my lecturer at the campus tho, so, I happened to know how agency works. I adored him.

Mas Awal
was the Copywriter. The first real, agency-worked-for copywriter I ever shook hand with. I never knew how he worked but, since I never met anyone else with title "Senior Copywriter" written on his name card, I adored him already.

The three of them.

They were the reason why I shouted like a scoring dad when the HRD called me, telling that I was accepted as the copywriter intern. I finally got to see them. And some other cool people I've been stalking for since the previous year, and I've been dying to work with.

So June 17th I came to the office, but...
It was only Mas Haris who remained staying -and he's leaving soon.
I knew that Mas Didit had long gone even before I gave a fvck about the internship thingy.

But knowing that Mas Awal,
and those cool people I thought I'd be seeing in real life,
Had all resigned from the agency without me knowing because I stopped stalking...

Well I can't judge. I barely knew the rest of those people. I didn't even know well those people who left, so why should I feel down already? There must be reasons why BBDO turned to be my way. There must be reasons why I wasn't as happy as when I was accepted in BBDO, once Ogilvy called me for schedule-matching interview.

And it turned out to be real.

I got everything what I need in here. Experience, insights about agency, the professional world, the office intrigues, facts and gossips about THE other agencies -and it made me relieved that I wasn't called again, new friends, and the most important thing, of course, the experience of working as a true copywriter.

Thank you, BBDO.
With Mbak Oni, the senior copywriter.

Anyway.
Yes, this post is not yet ended.

On my second day of working there, I got an ID card of my own, proudly posted it in all social media I have, and stating something like "Ah, feels like hired. I hope this'll be permanent."

So thank God that wish didn't come true.
Thank God no one convinced me to stay and help a little longer.

Because now I realize,
I'm not ready yet

Wednesday, July 24, 2013

Excitement Over Sadness

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Kemaren bos copywriter gue, Mbak Oni, ngajakin gue buat ikutan recording di Mampang. Kebetulan gue udah ngerjain ini iklan dari awal banget, dari brief pertamanya baru turun sampe bikin script dan milih talent segala. Jadi ya gimana, mesti ikut sampe abis toh?

The field trip, I must say, was really, really inspiring and insightful.
I learned how a recording studio works, and met some cool people.

But the highlight of the moment was, of course, the voice acting part.
Hm. Voice acting. For you who don't know, I'm dying about voice acting.
I'd jeopardize my whole career if I can easily be a successful voice actor.

Anyway talking about voice actor. Talent pertama, hmm, ternyata bukan talent pilihan gue. Gapapa, masih ada tiga lagi. Dan dia gak se-yang-diharapkan itu. Jadi bukan salah gue dong? Fufufu. Talent kedua, ketiga dan keempat, sayangnya, bukan orang orang yang gue pilih. Tapi sumpah gue gak ngerasa sedih karena, tiga tiganya voice actor pro.

Pertama dateng Imam Darto. Gak begitu berkesan sih, tapi gue akuin doi oke banget ngisi suaranya. Luwes, cepet, hap hap hap langsung beres. Trus datenglah Arie Dagienkz. Yang ini seru banget, banyak cerita, seenaknya ngaduk ngaduk script tapi gapapa, kadang emang itu perlu sih. Bret bret bret, beres dengan riang gembira.

The boss, and one of the Dandees.

Dan yang paling berkesan adalah Fla. She did it professionally, she made it quick, she showed excitement about the ads and the script -I took part in developing it, remember? So I'm damn flattered- she told a lot about her broadcasting career, she talked with me, asked me questions, wished me luck for everything. But the most touching part was, when she asked about my age. And mumbled herself, 

"1992? That's cute."

Well. Here's the thing.

I've always liked being considered as an underdog.
I've always enjoyed when people think that I know nothing.
I've always felt secured when I have uplines, where I don't have to stand on my own.

But I know, it won't last any longer.
Soon I'll be hired by, I don't know, some agencies.
Soon title 'intern' will be kicked because I'll be a full time copywriter.

Oh God.

I'm drifting away even further from my childhood.
But on the other hand, I'm one step closer to my dreams.
I mean, I could easily be a voice actor because I'm so on that track.
Or, looking back to where I am now, I'm halfway being a true copywriter.

Yeah Lord.
I'm drifting away even further from my childhood.
But on the other hand, I'm one step closer to my dreams.
So should I feel excited, or sad?

Monday, June 17, 2013

Check One: Sixth Term

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Somehow, this post is quiet outdated.
But anyway...

Final exam of the 6th term finished almost a week ago, thank Goodness, and it means that I've passed the first step before New York!

Okay so after this term, yesterday, I only had like four days of holiday before the semi-professional work started. So last weekend, I went to Singapore and I'll make a separated post to talk about it.

Today, I'm starting my internship at BBDO Indonesia as a copywriter.  I now am typing these things right from their office, near the window and hey! I got my own computer :') Ahh thank God, it's what I've always been waiting for.

Now about the 6th term, enough talking about the 6th term.
It has ended and I'm just letting my God Allah Almighty to do the rest.

So...

Several steps away to New York.
God, please make it work.

Now ad world, I'm ready to lurk